No frills airlines: The winning move
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1st Quarter Customer Edition 2010
We call it by different names: low-cost, low-frills or no frills, or low-fare but one thing is undeniable, this business model is the foremost change in the last decade.
The success of easyJet, Southwest Airlines and Ryanair, chased away doubts and condescending dismissals of this business model as mere passing fancy in the industry. Closer to home, AirAsia proved the genius of the concept when the airline grew beyond expectations and emerged as the region’s largest, with a network of 122 routes covering 65 destinations. Still thinking out of the box, AirAsia extends the low-cost concept to cover the long-haul segment through AirAsia X. With daring and innovative moves, the no frills concept will continue to be a winner.
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